There are many ways to determine the success rate of an exhibition. To analyze its consumer properties impartially is the simplest and the most accurate one. For visitors it means the quantity and the quality of participating exhibitors, while for exhibitors - the quantity and the professionalism of visitors. All these parameters define the exhibition audit. The exhibition audit allows determining the actual scale and thus the effectiveness of an event. Thanks to the exhibition audit, you can also see the dynamics of statistical parameters and evaluate its commercial prospects.